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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Siamagka, N.T. and Christodoulides, George and Michaelidou, N. and Valvi, Aikaterini C. (2015) Determinants of social media adoption by B2B organizations. Industrial Marketing Management 51 , pp. 89-99. ISSN 0019-8501.