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Number of items: 2.
August 2020
De Silva, Muthu and Khan, M. and Vorley, T. and Zeng, J. (2020) Transcending the pyramid: opportunity co-creation for social innovation. Industrial Marketing Management 89 , pp. 471-486. ISSN 0019-8501.
1 August 2020
Crisafulli, Benedetta and Dimitriu, R. and Singh, J. (2020) Joining hands for the greater good: examining Social Innovation launch strategies in B2B settings. Industrial Marketing Management 89 , pp. 487-498. ISSN 0019-8501.