Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School

Schivinski, Bruno and Christodoulides, George and Dabrowski, D. (2016) Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research 56 (1), ISSN 0021-8499.