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Jump to: 29 May 2018

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29 May 2018

West, D. and Christodoulides, George and Bonhomme, J. (2018) How do heuristics influence creative decisions at advertising agencies? Factors that affect managerial decision making when choosing ideas to show the client. Journal of Advertising Research 58 (2), pp. 189-201. ISSN 0021-8499.

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