Browse by Journal and Volume
 | Up a level |
Number of items: 1.
Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Lee, Y.-I. and Trim, Peter R.J. (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.