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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
De Silva, Muthu and Wang, P. and Kuah, T.H.A. (2021) Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research 122 , pp. 713-724. ISSN 0148-2963.