Up a level |
Number of items: 1.
Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Lee, Y.I. and Trim, Peter R.J. (2013) An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science 23 (3), pp. 314-337. ISSN 2163-9159.