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Schivinski, Bruno and Dabrowski, D. (2016) The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications 22 (2), pp. 189-214. ISSN 1466-4445.
Schivinski, Bruno and Dabrowski, D. (2016) The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications 22 (2), pp. 189-214. ISSN 1466-4445.