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Schivinski, Bruno and Dabrowski, D. (2015) The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing 9 (1), pp. 31-53. ISSN 2040-7122.
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Schivinski, Bruno and Dabrowski, D. (2015) The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing 9 (1), pp. 31-53. ISSN 2040-7122.