Browse by Journal and Volume
Up a level |
Jump to: 1 June 2019
Number of items: 1.
1 June 2019
Hackley, C. and Hackley, Amy Rungpaka (2019) Advertising at the threshold: paratextual promotion in the era of media convergence. Marketing Theory 19 (2), pp. 195-215. ISSN 1470-5931.