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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Schivinski, Bruno and Łukasik, P. (2015) Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study. Problemy Zarządzania, Finansów i Marketing 41 (1), pp. 155-163. ISSN 1509-0507.