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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Chari, S. and Christodoulides, George and Presi, C. and Wenhold, J. and Casaletto, J.P. (2016) Consumer trust in user-generated brand recommendations on Facebook. Psychology & Marketing 33 (12), pp. 1071-1081. ISSN 0742-6046.