Browse by Journal and Volume

Group by: Author(s) | Date | School | No Grouping

Jump to: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School

Number of items: 1.

Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School

Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.

This list was generated on Fri Mar 14 01:56:18 2025 GMT.