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Banister, E. and Hamilton, K. and Piacentini, M. and Abboud, L. and Allison, S. and Bruce, H.B. and Hein, Wendy and Higgins, L. and Hoyland, C. and Nairn, A. and Parry, S. and Tonner, A. (2023) Let there be a “We”: introducing an ethics of collective academic care. European Journal of Marketing , ISSN 0309-0566.