Book Section

Borel, L.-H. and Christodoulides, George (2016) Branding and digital analytics. In: Dall'Olmo Riley, F. and Singh, J. and Blankson, C. (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting. Abingdon, UK: Routledge. ISBN 9780415747905.