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Number of items: 3.

Article

West, D. and Christodoulides, George and Bonhomme, J. (2018) How do heuristics influence creative decisions at advertising agencies? Factors that affect managerial decision making when choosing ideas to show the client. Journal of Advertising Research 58 (2), pp. 189-201. ISSN 0021-8499.

Christodoulides, George and Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change. how user-generated content really affects brands. Journal of Advertising Research 52 (1), pp. 53-64. ISSN 0021-8499.

Conference or Workshop Item

Bonhomme, J. and Christodoulides, George and Jevons, C. (2010) The impact of user generated content on consumer based brand equity. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

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