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Number of items: 2.
April 2017
Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.
April 2021
Borel, Laurence (2021) Me and my brands: drivers and outcomes of 'brand selfies'. [Thesis] (Unpublished)