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    International Marketing Review

    Christodoulides, George and Cadogan, J. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review 32 (3/4), pp. 307-328. ISSN 0265-1335.

    This list was generated on Sat Nov 23 05:41:40 2024 GMT.