Browse by Person
Up a level |
Jump to: Book Section
Number of items: 1.
Book Section
Schivinski, Bruno (2013) Effects of social media communication onbrand equity and brand purchase intention. In: Czubenko, M. (ed.) PhD Interdisciplinary Journal. Gdańsk, Poland: Gdańsk University of Technology, pp. 157-162. ISBN 9788360779248.