BIROn - Birkbeck Institutional Research Online
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    Jump to: 2015 | 2016 | 1 March 2016
    Number of items: 5.

    2015

    Schivinski, Bruno and Łukasik, P. and Dabrowski, D. (2015) User-generated images and its impact on consumer-based brand equity and on purchase intention. Logistyka (2), pp. 1054-1061. ISSN 1231-5478.

    Schivinski, Bruno and Dabrowski, D. (2015) The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing 9 (1), pp. 31-53. ISSN 2040-7122.

    Schivinski, Bruno and Christodoulides, George and Dabrowski, D. (2015) A scale to measure consumers' engagement with social media brand-related content. In: 14th International Conference on Research in Advertising - ICORIA, 03-04 Jul 2015, London, UK.

    2016

    Schivinski, Bruno and Dabrowski, D. (2016) The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications 22 (2), pp. 189-214. ISSN 1466-4445.

    1 March 2016

    Schivinski, Bruno and Christodoulides, George and Dabrowski, D. (2016) Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research 56 (1), ISSN 0021-8499.

    This list was generated on Thu Dec 9 04:47:33 2021 GMT.