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21 December 2023
Gundona, I. and Yamoah, Fred and ul Haq, I. (2023) Assessing the impact of customer engagement on brand performance: the mediating role of customer-based brand equity (CBBE). In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG, pp. 403-423. ISBN 9783031415777.