BIROn - Birkbeck Institutional Research Online
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    Number of items: 11.

    2011

    Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Segmenting internet users using emotions. In: Bradshaw, A. and Hackley, C. and Maclaran, P. (eds.) European Advances in Consumer Research. Duluth, Minnesota, US: Association for Consumer Research, pp. 424-425. ISBN 0915552663.

    14 November 2013

    Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Mistral, W. and Szmigin, I. (2013) Young adults and ‘binge’ drinking: A Bakhtinian analysis. Journal of Marketing Management 29 (7-8), pp. 933-949. ISSN 0267-257X.

    15 January 2015

    Hackley, C. and Hackley, Amy Rungpaka (2015) Marketing and the cultural production of celebrity in the era of media convergence. Journal of Marketing Management 31 (5/6), pp. 461-477. ISSN 0267-257X.

    18 March 2015

    Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Szmigin, I. and Mistral, W. (2015) Transgressive drinking practices and the subversion of proscriptive alcohol policy messages. Journal of Business Research 68 (10), pp. 2125-2131. ISSN 0148-2963.

    23 June 2015

    Hackley, Amy Rungpaka and Hackley, C. (2015) How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals. Qualitative Market Research: An International Journal 18 (4), pp. 427-441. ISSN 1352-2752.

    3 November 2015

    Hackley, C. and Hackley, Amy Rungpaka (2015) The iconicity of celebrity and the spiritual impulse. Consumption Markets & Culture 19 (3), pp. 269-274. ISSN 1025-3866.

    29 August 2017

    Hackley, C. and Hackley, Amy Rungpaka and Bassiouni, D. (2017) Implications of the selfie for marketing management practice in the era of celebrity. Marketing Intelligence and Planning 36 (1), pp. 49-62. ISSN 0263-4503.

    2018

    Hackley, C. and Hackley, Amy Rungpaka (2018) Advertising and promotion. London, UK: Sage. ISBN 9781529718508.

    1 June 2019

    Hackley, C. and Hackley, Amy Rungpaka (2019) Advertising at the threshold: paratextual promotion in the era of media convergence. Marketing Theory 19 (2), pp. 195-215. ISSN 1470-5931.

    2020

    Hackley, C. and Hackley, Amy Rungpaka and Bassiouni, D. (2020) Imaginary futures: liminoid advertising and consumer identity. Journal of Marketing Communications 27 (3), pp. 269-283. ISSN 1466-4445.

    14 April 2022

    Hackley, C. and Hackley, Amy Rungpaka (2022) Rethinking advertising as paratextual communication. Edward Elgar Publishing. ISBN 9781800882614.

    This list was generated on Thu Apr 18 06:06:57 2024 BST.