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International Marketing Review

Dey, B. and Alwi, S. and Yamoah, Fred and Agyapong, S. and Kizgin, H. and Sarma, M. (2019) Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: a food consumption perspective. International Marketing Review 36 (5), pp. 771-804. ISSN 0265-1335.

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