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    Number of items: 5.

    Article

    Leek, S. and Christodoulides, George (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management 41 (1), pp. 106-114. ISSN 0019-8501.

    Leek, S. and Christodoulides, George (2011) Brands: just for consumers? Industrial Marketing Management 40 (7), pp. 1060-1062. ISSN 0019-8501.

    Leek, S. and Christodoulides, George (2011) A literature review and future agenda for B2B branding: challenges of branding in a B2B context. Industrial Marketing Management 40 (6), pp. 830-837. ISSN 0019-8501.

    Leek, S. and Christodoulides, George (2009) Next generation mobile marketing: how young consumers react to bluetooth enabled advertising. Journal of Advertising Research 49 (1), pp. 44-53. ISSN 0021-8499.

    Conference or Workshop Item

    Leek, S. and Christodoulides, George (2010) A literature review and future agenda for B2B branding. In: IMP Conference, 2010, Budapest. (Unpublished)

    This list was generated on Mon Dec 23 05:54:28 2024 GMT.