BIROn - Birkbeck Institutional Research Online

    Browse by Person

    Up a level
    Export as [feed] Atom [feed] RSS
    Jump to: Article
    Number of items: 1.

    Article

    Christodoulides, George and Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management: Special Issue on Brand Luxury 16 (5/6), pp. 395-405. ISSN 1350-231X.

    This list was generated on Mon Dec 23 05:30:56 2024 GMT.