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Lou, Jackie Jia (2020) The narrative arc of nation branding: staging Shanghai World Expo 2010 in historical events. In: Irene, T. and Tovar, J. (eds.) Research Companion to Language and Country Branding. London, UK: Routledge. ISBN 9780367343590.
Jaworski, A. and Lou, Jackie Jia (2020) #wordswewear: mobile texts, expressive persons, and conviviality in urban spaces. Social Semiotics 31 (1), pp. 108-135. ISSN 1035-0330.
Lee, J.W. and Lou, Jackie Jia (2019) The ordinary semiotic landscape of an unordinary place: spatiotemporal disjunctures in Incheon’s Chinatown. International Journal of Multilingualism 16 (2), pp. 187-203. ISSN 1479-0718.
Lou, Jackie Jia (2018) Discussion: The local practice of “Global Chinese”. Global Chinese 4 (1), pp. 89-101. ISSN 2199-4382.
Lou, Jackie Jia (2017) Linguistic landscape and ethnographic fieldwork. In: Mallinson, C. and Childs, B. and Van Herk, G. (eds.) Data Collection in Sociolinguistics: Methods and Applications (2nd edition). Abingdon, UK: Routledge. ISBN 9781138691377.
Lou, Jackie Jia (2017) Spaces of consumption and senses of place: a geosemiotic analysis of three markets in Hong Kong. Social Semiotics 27 (4), pp. 513-531. ISSN 1035-0330.
Lou, Jackie Jia (2016) Shop sign as monument: the discursive recontextualisation of a neon sign. Linguistic Landscape: An International Journal 2 (3), pp. 211-222. ISSN 2214-9953.
Lou, Jackie Jia and Jaworski, A. (2016) Itineraries of protest signage: semiotic landscape and the mythologizing of the Hong Kong Umbrella Movement. Journal of Language and Politics 15 (5), pp. 612-645. ISSN 1569-2159.
Lou, Jackie Jia (2016) The linguistic landscape of Chinatown: a sociolinguistic ethnography. Bristol, UK: Multilingual Matters. ISBN 9781783095629.
Jenks, C. and Lou, Jackie Jia and Bhatia, A., eds. (2015) The discourse of culture and identity in national and transnational contexts. London, UK: Routledge. ISBN 9781138901919.
Lou, Jackie Jia (2015) Space and place as context. In: Flowerdew, John (ed.) Discourse in Context. Contemporary Applied Linguistics Volume 3 3. London, UK: Bloomsbury, pp. 205-223. ISBN 9781623563011.
Lou, Jackie Jia (2014) The other side of the postcard: navigating linguistics landscapes in Hong Kong. In: Curry, J. and Hanstedt, P. (eds.) Reading Hong Kong, Reading Ourselves. Hong Kong: City University of Hong Kong Press. ISBN 9789629372354.