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Tuncay Zayer, L. and Coleman, C.A. and Hein, Wendy and Littlefield, J. and Steinfield, L. (2017) Gender and the self: traversing feminisms, masculinities, and intersectionality towards transformative perspectives. In: Solomon, M.R. and Lowrey, T.M. (eds.) The Routledge Companion to Consumer Behavior. Routledge Companions in Business, Management and Accounting. Abingdon, UK: Routledge. ISBN 9781138695160.