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Schivinski, Bruno and Mącik, R. (2011) Publicity available lecture webcasts – e-learning or promotion? Case study, knowledge as business opportunity. In: UNSPECIFIED (ed.) Knowledge as Business Opportunity: Proceedings of the Management, Knowledge and Learning International Conference 2011. Celje, Slovenia: International School for Social and Business Studies, pp. 267-276. ISBN 9789619248636.