Browse by Person
 | Up a level |
Book Section
Hein, Wendy and Hearn, J. (2022) From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research. In: Maclaran, P. and Stevens, L. and Kravets, O. (eds.) The Routledge Companion to Marketing and Feminism. Routledge Companions in Business, Management and Marketing. Abingdon, UK: Routledge. ISBN 9780367477578.
Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Segmenting internet users using emotions. In: Bradshaw, A. and Hackley, C. and Maclaran, P. (eds.) European Advances in Consumer Research. Duluth, Minnesota, US: Association for Consumer Research, pp. 424-425. ISBN 0915552663.