BIROn - Birkbeck Institutional Research Online
    Up a level
    Export as [feed] Atom [feed] RSS
    Jump to: 2011
    Number of items: 1.


    Michaelidou, N. and Nikoletta-Theofania, S. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40 (7), pp. 1153-1159. ISSN 0019-8501.

    This list was generated on Sun May 28 06:14:23 2023 BST.