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Jump to: 21 December 2023

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21 December 2023

Obuobi, G.P.D. and Yamoah, Fred and ul Haque, A. (2023) Impact Of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building. In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG, pp. 185-211. ISBN 9783031415777.

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