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2008

Oyama, Shinji (2008) Brandscape: globalization of Japanese brands and Inter-Asian Media flow. Keio Communication Review ,

Oyama, Shinji (2008) Burandosukēpu: media ga tsukuridasu nihon burando no gurōbaruka. Media and Communication (58),

2009

Oyama, Shinji (2009) Brand 2.0: how brands make us work. In: Inter-Asia Cultural Studies Society, 2009, Tokyo, Japan. (Unpublished)

Oyama, Shinji (2009) Globalization of Japanese brands. In: Japan Matter: Redefining power, politics and culture in the age of globalization, 2009, Birkbeck, University of London, UK. (Unpublished)

Oyama, Shinji (2009) The east Asian brandscape: distribution of Japanese brands in the age of globalization. In: Berry, C. and Liscutin, N. and Mackintosh, J.D. (eds.) Cultural Studies and Cultural Industries in Northeast Asia: What a Difference a Region Makes. Hong Kong: Hong Kong University Press. ISBN 9789622099753.

Oyama, Shinji (2009) The emergence of pan-Asian brands: regional strategies of Japanese cosmetics brands. Media International Australian 133 , ISSN 1324-5325.

November 2009

Oyama, Shinji (2009) The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands. Media International Australia (133), pp. 85-96. ISSN 1329-878X.

2010

Oyama, Shinji (2010) Studying brands: global flows and experiential turn. In: Brand Development Seminar, 2010, Goldsmiths, University of London. (Unpublished)

Oyama, Shinji (2010) We are all in this together: branding in co-creation paradigm. In: Crossroad, 2010, Hong Kong. (Unpublished)

2012

Oyama, Shinji (2012) Creative industries and nation branding in Japan. In: Creative industries and cultural policies in Japan and Scotland, 2012, Edinburgh, UK. (Unpublished)

Oyama, Shinji (2012) New topology of East Asian brandscape. In: Crossroad, 2012, Paris, France. (Unpublished)

Oyama, Shinji (2012) Recent branding trend in Japan. In: Asian Branding Overview, 2012, London, UK. (Unpublished)

January 2014

Lim, Lorraine and Oyama, Shinji (2014) Non-western views of creativity and innovation. In: Bilton, C. and Cummings, S. (eds.) The Handbook of Management and Creativity. Edward Elgar Publications. ISBN 9781781000892.

31 January 2014

Lim, Lorraine and Oyama, Shinji (2014) Beyond conventional Western views of creativity and innovation. In: Bilton, C. and Cummings, S. (eds.) The Handbook of Management and Creativity. Elgar Original Reference. Cheltenham, UK: Edward Elgar, pp. 73-87. ISBN 9781781000892.

23 November 2015

Oyama, Shinji (2015) Japanese creative industries in globalization. In: Hjorth, L. and Khoo, O. (eds.) Routledge Handbook of New Media in Asia. Abingdon, UK: Routledge. ISBN 9781138026001.