BIROn - Birkbeck Institutional Research Online
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    2005

    Trim, Peter and Pan, H. (2005) A new product launch strategy (NPLS) model for pharmaceutical companies. European Business Review 17 (4), pp. 325-339. ISSN 0955-534X.

    This list was generated on Fri May 7 05:16:56 2021 BST.