BIROn - Birkbeck Institutional Research Online
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    Conference or Workshop Item

    Singh, J. and Crisafulli, Benedetta and Paurav, S. (2017) ‘Too bad to be true’: the effect of guilt appeal intensity in cause-related marketing. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, 17 Feb 2017, Orlando, U.S..

    This list was generated on Mon Jun 17 05:36:26 2024 BST.