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Abdallah, Chahrazad and Sergi, V. (2011) New strategy texts: exploring emerging textual sites in the practice of strategy. In: New strategy texts: exploring emerging textual sites in the practice of strategy, 2011, Academy of Management, San Antonio, Texas, USA. (Unpublished)
Abdallah, Chahrazad and Sergi, V. (2011) When strategy goes personal: branding and the discourse of H&M social media room. In: 7th Critical Management Studies Conference, 2011, Naples, Italy. (Unpublished)