European Journal of Marketing

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing 47 (1/2), pp. 153-173. ISSN 0309-0566.

Industrial Marketing Management

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. and Valvi, Aikaterini C. (2015) Determinants of social media adoption by B2B organizations. Industrial Marketing Management 51 , pp. 89-99. ISSN 0019-8501.

International Marketing Review

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. (2015) The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review 32 (3/4), pp. 438-454. ISSN 0265-1335.