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Hein, Wendy and Hearn, J. (2022) From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research. In: Maclaran, P. and Stevens, L. and Kravets, O. (eds.) The Routledge Companion to Marketing and Feminism. Routledge Companions in Business, Management and Marketing. Abingdon, UK: Routledge. ISBN 9780367477578.
Ostberg, J. and Rinallo, D. and Fischer, E. and Hein, Wendy and Ourahmoune, N. and Stevens, L. (2010) Consuming masculinities. In: 10th ACR Gender, Marketing and Consumer Behaviour Conference, 2010, University of Cumbria, Ambleside, UK. (Unpublished)