BIROn - Birkbeck Institutional Research Online
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    Number of items: 22.

    Article

    Lee, Y.-I. and Vu, A. and Trim, Peter (2021) Millennials and repurchasing behaviour: a collectivist emerging market. International Journal of Retail & Distribution Management , ISSN 0959-0552. (In Press)

    Trim, Peter (2021) How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy. Journal of Business & Industrial Marketing , ISSN 0885-8624. (In Press)

    Trim, Peter and Lee, Y.-L. (2019) The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management , ISSN 0019-8501. (In Press)

    Trim, Peter and Lee, Yang-Im (2019) Cyber security, communication and risk management. Sécurité & Stratégie 32 (April), pp. 26-31. ISSN 2101-4736.

    Lee, Y.-I. and Trim, Peter (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.

    Lee, Y.-I. and Trim, Peter (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.

    Trim, Peter and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.

    Lee, Y.-I. and Trim, Peter (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.

    Lee, Y.-I. and Trim, Peter (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.

    Trim, Peter and Lee, Yang-Im (2006) Vertically integrated organizational marketing systems: a partnership approach for retailing organizations. Journal of Business and Industrial Marketing 21 (3), pp. 151-163. ISSN 0885-8624.

    Trim, Peter (2005) Managing computer security issues: preventing and limiting future threats and disasters. Disaster Prevention and Management 14 (4), pp. 493-505. ISSN 0965-3562.

    Trim, Peter (2005) The integrated strategic purchasing and focused outsourcing approach. Strategic Change 14 (7), pp. 381-390. ISSN 1086-1718.

    Trim, Peter and Pan, H. (2005) A new product launch strategy (NPLS) model for pharmaceutical companies. European Business Review 17 (4), pp. 325-339. ISSN 0955-534X.

    Trim, Peter and Lee, Yang-Im (2004) Enhancing customer service and organizational learning through qualitative research. Qualitative Market Research: An International Journal 7 (4), pp. 284-292. ISSN 1352-2752.

    Trim, Peter (2004) An integrative approach to disaster management and planning. Disaster Prevention and Management 13 (3), pp. 218-225. ISSN 0965-3562.

    Trim, Peter and Lee, Yang-Im (2004) A reflection on theory building and the development of management knowledge. Management Decision 42 (3/4), pp. 473-480. ISSN 0025-1747.

    Trim, Peter (2004) The strategic corporate intelligence and transformational marketing model. Marketing Intelligence and Planning 22 (2), pp. 240-256. ISSN 0263-4503.

    Trim, Peter (2003) Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship. International Journal of Educational Management 17 (2), pp. 59-70. ISSN 0951-354X.

    Trim, Peter (2001) An analysis of a partnership arrangement between an institution of further education and an institution of higher education. Journal of Further and Higher Education 25 (1), pp. 107-116. ISSN 0309-877X.

    Conference or Workshop Item

    Trim, Peter and Lee, Y.-I. (2019) How Business Relational Attributes contribute to marketing strategy development. In: 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 27-30 Aug 2019, Paris, France. (In Press)

    Trim, Peter and Lee, Y.-I. (2019) How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships”. In: 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 27-30 Aug 2019, Paris, France. (In Press)

    Lee, Yang-Im and Trim, Peter (2017) How the market driving approach can create brand value through a digital platform. In: 2017 GIKA (Global Innovation and Knowledge) Conference, 28-30 Jun 2017, Lisbon, Portugal. (Unpublished)

    This list was generated on Fri Nov 26 05:28:25 2021 GMT.