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Article
Zhao, J. and Huo, H. and Wei, S. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. (2024) Research on the matching effect between advertising appeal and product type on the purchase intention of organic food. British Food Journal 126 (13), pp. 162-181. ISSN 0007-070X.
Huo, H. and Jiang, X. and Han, Chunjia and Wei, S. and Yu, D. and Tong, Y. (2023) The effect of credence attributes on willingness to pay a premium for organic food: a moderated mediation model of attitudes and uncertainty. Frontiers in Psychology 14 , ISSN 1664-1078.