April 2017

Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.

29 May 2018

West, D. and Christodoulides, George and Bonhomme, J. (2018) How do heuristics influence creative decisions at advertising agencies? Factors that affect managerial decision making when choosing ideas to show the client. Journal of Advertising Research 58 (2), pp. 189-201. ISSN 0021-8499.