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Bai, S. and Huang, X. and Han, Chunjia and Yang, Mu and Yu, D. and Li, Q. (2025) Is beauty important? Exploring the effect of housing agents’ beauty on customers’ online renting decision-making: an AI-based big data analysis. Asia Pacific Journal of Marketing and Logistics , ISSN 1355-5855. (In Press)

Yu, D. and Zhao, J. and Tang, R. and Han, Chunjia and Yang, Mu (2025) Unlocking the service attractiveness of AI assistants: does multi-modal anthropomorphic interaction dynamically manipulate users' mindset metrics? Journal of Consumer Behaviour , ISSN 1479-1838. (In Press)

Bai, S. and Zhou, J. and Han, Chunjia and Yang, Mu and Gupta, Brij and Arya, V. and Yu, D. (2025) Psychological distance in the metaverse: user consumption behavior and avatar facial maturity. Management Decision , ISSN 0025-1747. (In Press)

Bai, S. and Huang, X. and Han, Chunjia and Yang, Mu and Yu, D. and Bi, X. (2024) Do photos matter? The effect of hosts’ facial features on customers’ booking intentions in peer-to-peer accommodation: heterogeneity of host gender. Current Psychology 43 , pp. 21768-21782. ISSN 1046-1310.

Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. and Panigrahi, P.K. and Tang, R. and He, H. and Zhao, J. (2024) Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation: insights from the high-evoked automated social presence. Technological Forecasting & Social Change 204 (123395), ISSN 0040-1625.

Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Islam, N. and Yang, Z. and Tang, R. and Zhao, J. (2023) Enablers or inhibitors? Unpacking the emotional power behind in-vehicle AI anthropomorphic interaction: a dual‑factor approach by text mining. IEEE Transactions on Engineering Management , ISSN 0018-9391.

Bai, S. and Zhang, X. and Han, Chunjia and Yu, D. (2023) Research on the influence mechanism of organic food attributes on customer trust. Sustainability 15 (8), ISSN 2071-1050.

Bai, S. and He, H. and Han, Chunjia and Yang, Mu and Yu, D. and Bi, X. and Gupta, B. and Fan, W. and Panigrahi, P. (2023) Exploring thematic influences on theme park visitors’ satisfaction: an empirical study on Disneyland China. Journal of Consumer Behaviour , ISSN 1479-1838.

Huo, H. and Jiang, X. and Han, Chunjia and Wei, S. and Yu, D. and Tong, Y. (2023) The effect of credence attributes on willingness to pay a premium for organic food: a moderated mediation model of attitudes and uncertainty. Frontiers in Psychology 14 , ISSN 1664-1078.

Bai, S. and Yu, D. and Yang, Mu and Tang, R. and He, H. and Zhao, J. and Huang, P. (2022) Is Negative E-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID safety measures. Frontiers in Psychology 13 , ISSN 1664-1078.