BIROn - Birkbeck Institutional Research Online

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    Number of items: 3.

    25 February 2022

    Hein, Wendy and Hearn, J. (2022) From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research. In: Maclaran, P. and Stevens, L. and Kravets, O. (eds.) The Routledge Companion to Marketing and Feminism. Routledge Companions in Business, Management and Marketing. Abingdon, UK: Routledge. ISBN 9780367477578.

    November 2022

    Antonetti, P. and Crisafulli, Benedetta (2022) Revisiting power messaging in service failures: pitfalls and proposed solutions. Psychology & Marketing 39 (11), pp. 2072-2095. ISSN 0742-6046.

    27 December 2022

    Singh, J. and Crisafulli, Benedetta (2022) Brands and consumers: a research overview. Taylor & Francis. ISBN 9780429449598.

    This list was generated on Fri Dec 20 07:04:31 2024 GMT.