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Oyama, Shinji (2015) Japanese creative industries in globalization. In: Hjorth, L. and Khoo, O. (eds.) Routledge Handbook of New Media in Asia. Abingdon, UK: Routledge. ISBN 9781138026001.

Lim, Lorraine and Oyama, Shinji (2014) Beyond conventional Western views of creativity and innovation. In: Bilton, C. and Cummings, S. (eds.) The Handbook of Management and Creativity. Elgar Original Reference. Cheltenham, UK: Edward Elgar, pp. 73-87. ISBN 9781781000892.

Lim, Lorraine and Oyama, Shinji (2014) Non-western views of creativity and innovation. In: Bilton, C. and Cummings, S. (eds.) The Handbook of Management and Creativity. Edward Elgar Publications. ISBN 9781781000892.

Oyama, Shinji (2012) Creative industries and nation branding in Japan. In: Creative industries and cultural policies in Japan and Scotland, 2012, Edinburgh, UK. (Unpublished)

Oyama, Shinji (2012) New topology of East Asian brandscape. In: Crossroad, 2012, Paris, France. (Unpublished)

Oyama, Shinji (2012) Recent branding trend in Japan. In: Asian Branding Overview, 2012, London, UK. (Unpublished)

Oyama, Shinji (2010) Studying brands: global flows and experiential turn. In: Brand Development Seminar, 2010, Goldsmiths, University of London. (Unpublished)

Oyama, Shinji (2010) We are all in this together: branding in co-creation paradigm. In: Crossroad, 2010, Hong Kong. (Unpublished)

Oyama, Shinji (2009) The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands. Media International Australia (133), pp. 85-96. ISSN 1329-878X.

Oyama, Shinji (2009) Brand 2.0: how brands make us work. In: Inter-Asia Cultural Studies Society, 2009, Tokyo, Japan. (Unpublished)

Oyama, Shinji (2009) Globalization of Japanese brands. In: Japan Matter: Redefining power, politics and culture in the age of globalization, 2009, Birkbeck, University of London, UK. (Unpublished)

Oyama, Shinji (2009) The east Asian brandscape: distribution of Japanese brands in the age of globalization. In: Berry, C. and Liscutin, N. and Mackintosh, J.D. (eds.) Cultural Studies and Cultural Industries in Northeast Asia: What a Difference a Region Makes. Hong Kong: Hong Kong University Press. ISBN 9789622099753.

Oyama, Shinji (2009) The emergence of pan-Asian brands: regional strategies of Japanese cosmetics brands. Media International Australian 133 , ISSN 1324-5325.

Oyama, Shinji (2008) Brandscape: globalization of Japanese brands and Inter-Asian Media flow. Keio Communication Review ,

Oyama, Shinji (2008) Burandosukēpu: media ga tsukuridasu nihon burando no gurōbaruka. Media and Communication (58),