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Article

Hackley, Rungpaka Amy and Hackley, D.-B. (2023) My song; Our song. Journal of Customer Behaviour 22 (3), pp. 201-203. ISSN 1477-6421.

Hackley, C. and Hackley, Amy Rungpaka and Bassiouni, D. (2020) Imaginary futures: liminoid advertising and consumer identity. Journal of Marketing Communications 27 (3), pp. 269-283. ISSN 1466-4445.

Hackley, C. and Hackley, Amy Rungpaka (2019) Advertising at the threshold: paratextual promotion in the era of media convergence. Marketing Theory 19 (2), pp. 195-215. ISSN 1470-5931.

Hackley, C. and Hackley, Amy Rungpaka and Bassiouni, D. (2017) Implications of the selfie for marketing management practice in the era of celebrity. Marketing Intelligence and Planning 36 (1), pp. 49-62. ISSN 0263-4503.

Hackley, C. and Hackley, Amy Rungpaka (2015) The iconicity of celebrity and the spiritual impulse. Consumption Markets & Culture 19 (3), pp. 269-274. ISSN 1025-3866.

Hackley, Amy Rungpaka and Hackley, C. (2015) How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals. Qualitative Market Research: An International Journal 18 (4), pp. 427-441. ISSN 1352-2752.

Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Szmigin, I. and Mistral, W. (2015) Transgressive drinking practices and the subversion of proscriptive alcohol policy messages. Journal of Business Research 68 (10), pp. 2125-2131. ISSN 0148-2963.

Hackley, C. and Hackley, Amy Rungpaka (2015) Marketing and the cultural production of celebrity in the era of media convergence. Journal of Marketing Management 31 (5/6), pp. 461-477. ISSN 0267-257X.

Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Mistral, W. and Szmigin, I. (2013) Young adults and ‘binge’ drinking: A Bakhtinian analysis. Journal of Marketing Management 29 (7-8), pp. 933-949. ISSN 0267-257X.

Book Section

Hackley, Amy Rungpaka (2021) The work of culture in Thai Theravāda Buddhist death rituals. In: Minowa, Y. and Belk, R. (eds.) Consumer Culture Theory in Asia: History and Contemporary Issues. Routledge Frontiers in the Development of International Business, Management and Marketing. Taylor and Francis, pp. 138-155. ISBN 9780367629496.

Book

Hackley, C. and Hackley, Amy Rungpaka (2022) Rethinking advertising as paratextual communication. Edward Elgar Publishing. ISBN 9781800882614.

Hackley, C. and Hackley, Amy Rungpaka (2018) Advertising and promotion. London, UK: Sage. ISBN 9781529718508.