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    A model of antecedents and consequences of consumer based brand equity online

    Christodoulides, George and de Chernatony, L. (2010) A model of antecedents and consequences of consumer based brand equity online. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 16:43
    Last Modified: 09 Sep 2014 16:43
    URI: http://eprints.bbk.ac.uk/id/eprint/10489

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