Christodoulides, George and de Chernatony, L. (2010) A model of antecedents and consequences of consumer based brand equity online. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)
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Official URL: http://www.brand-management.usi.ch/default.htm
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Sarah Hall |
| Date Deposited: | 09 Sep 2014 16:43 |
| Last Modified: | 02 Aug 2023 17:12 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/10489 |
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