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    Customer relationship development in hedonic and utilitarian Services

    Stathopoulou, Anastasia and Balabanis, G. (2012) Customer relationship development in hedonic and utilitarian Services. In: 41st Academy of Marketing Science (AMS) Annual Conference, 2012, New Orleans, LA. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 09:22
    Last Modified: 16 Oct 2014 09:22
    URI: http://eprints.bbk.ac.uk/id/eprint/10731

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