Stathopoulou, Anastasia and Balabanis, G. (2012) Customer relationship development in hedonic and utilitarian Services. In: 41st Academy of Marketing Science (AMS) Annual Conference, 2012, New Orleans, LA. (Unpublished)
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Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Sarah Hall |
| Date Deposited: | 16 Oct 2014 09:22 |
| Last Modified: | 02 Aug 2023 17:13 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/10731 |
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