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    Advertising as a predictor of investment

    Fridriksson, K.S. and Zoega, Gylfi (2012) Advertising as a predictor of investment. Economics Letters 116 (1), pp. 60-66. ISSN 0165-1765.

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    Abstract

    The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): Advertising, Customer markets, Investment, Financial crises
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Economics, Mathematics and Statistics
    Research Centre: Applied Macroeconomics, Birkbeck Centre for
    Depositing User: Administrator
    Date Deposited: 13 Sep 2012 10:15
    Last Modified: 07 Dec 2016 14:54
    URI: http://eprints.bbk.ac.uk/id/eprint/5086

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