Fridriksson, K.S. and Zoega, Gylfi (2012) Advertising as a predictor of investment. Economics Letters 116 (1), pp. 60-66. ISSN 0165-1765.
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Official URL: http://dx.doi.org/10.1016/j.econlet.2011.12.079
Abstract
The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Advertising, Customer markets, Investment, Financial crises |
| School or Research Centre: | Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Economics, Mathematics and Statistics |
| Depositing User: | Administrator |
| Date Deposited: | 13 Sep 2012 10:15 |
| Last Modified: | 17 Apr 2013 12:24 |
| URI: | http://eprints.bbk.ac.uk/id/eprint/5086 |
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