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Advertising as a predictor of investment

Fridriksson, K.S. and Zoega, Gylfi (2012) Advertising as a predictor of investment. Economics Letters 116 (1), pp. 60-66. ISSN 0165-1765.

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The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.

Item Type: Article
Keyword(s) / Subject(s): Advertising, Customer markets, Investment, Financial crises
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Economics, Mathematics and Statistics
Depositing User: Administrator
Date Deposited: 13 Sep 2012 10:15
Last Modified: 17 Apr 2013 12:24

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