Advertising as a predictor of investment

Fridriksson, K.S. and Zoega, Gylfi (2012) Advertising as a predictor of investment. Economics Letters 116 (1), pp. 60-66. ISSN 0165-1765.

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Official URL: http://dx.doi.org/10.1016/j.econlet.2011.12.079

Abstract

The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.

Metadata

Item Type:	Article
Keyword(s) / Subject(s):	Advertising, Customer markets, Investment, Financial crises
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Research Centres and Institutes:	Applied Macroeconomics, Birkbeck Centre for
Depositing User:	Administrator
Date Deposited:	13 Sep 2012 10:15
Last Modified:	02 Aug 2023 16:58
URI:	https://eprints.bbk.ac.uk/id/eprint/5086

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